This policy explains how NOVALINK DIGITAL LTD (“Novalink”, “we”) uses personal information. It was last updated on 25 September 2026.
NOVALINK DIGITAL LTD is the controller. Company number 15997441. Registered office: 124 City Road, London, United Kingdom, EC1V 2NX.
Email info@novalinkdigital.com or call 07303 065207.
Contact forms collect your name, email address, business name and message.
SOS tickets collect your name, email address, phone number, the tools involved, a description of the fault, and any files, screenshots, chat messages or voice notes you send. If you reopen a ticket in the same browser, we store a ticket token on that device so the chat can be opened again.
If you allow analytics or advertising cookies, Google Analytics, Hotjar, Google Ads, the OpenAI pixel, Meta, LinkedIn and TikTok may collect device, browser and page-visit data, and Hotjar may record how you use a page. See the cookie policy.
Our host and email systems also keep ordinary technical logs, such as IP address and the time of a request, so the site can run and be secured.
We use enquiry and ticket details to reply, quote, and carry out the work you asked for.
We sometimes run form and ticket content through automation and AI tools. Those tools help us sort the request, spot what is broken, and draft a faster first response. A person still handles the job. We do not use this to make a solely automated decision that has a legal or similarly significant effect on you.
We use consented analytics to understand how the site is used. We use consented advertising tools to measure ads and reach people who may want the service.
We use technical logs to keep the site available and to investigate abuse.
Enquiries and SOS tickets are processed so we can take steps toward a contract and, once you hire us, to perform that contract.
Running, securing and improving the site, and keeping business records, is in our legitimate interests. Automation and AI triage of a message you sent us is part of answering that message.
Analytics and advertising cookies run only with your consent. You can refuse them or change your mind from Cookie settings in the footer.
We keep accounting and tax records where the law requires it.
We share ticket and enquiry details with the people and suppliers who help us deliver the work, including our email and hosting providers, payment provider, and the automation or AI tools used to speed up a response.
When you allow the matching cookies, usage data is shared with Google, Hotjar, OpenAI, Meta, LinkedIn and TikTok. Those companies process it under their own terms as well as ours.
We also share information if the law requires it, or if a business sale requires a controlled transfer of records.
Some of these providers store data outside the UK, including in the United States. Where they do, we rely on the UK transfer safeguards they offer, such as the UK extension to the EU-US Data Privacy Framework or the UK International Data Transfer Addendum.
We keep enquiry and ticket records for as long as we need them to do the work, handle follow-up, and meet accounting and legal duties. Paid work and invoices are kept for up to six years. A cookie choice stays in this browser until you clear it or choose again. SOS chat tokens stay on the device until the chat storage is cleared.
You can ask for a copy of your information, ask us to correct it, delete it, restrict it, or send it to another service. You can object to use based on legitimate interests. You can withdraw cookie consent at any time, which does not affect processing that already happened.
Write to info@novalinkdigital.com. You can also complain to the Information Commissioner’s Office at ico.org.uk.