Privacy Policy for NovaLink Digital

Effective Date: February 13, 2026 Website: https://novalinkdigital.com/

1. Introduction

Welcome to NovaLink Digital (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our chatbot, opt into our marketing, or engage with our advertising campaigns.

This policy is designed to comply with global privacy standards, including the UK General Data Protection Regulation (UK GDPR), the European Union GDPR (applicable to our operations in Hungary and the wider EU), United States state privacy laws (such as the CCPA/CPRA), the Australian Privacy Act 1988, and the New Zealand Privacy Act 2020.

2. Information We Collect

We collect personal information that you voluntarily provide to us, as well as information collected automatically when you interact with our website.

A. Information You Provide to Us

  • Contact Information: Name, email address, business name, phone number, and any details provided in contact forms.

  • Email Marketing Opt-ins: Data provided when you specifically subscribe to our mailing lists.

  • Chatbot Interactions: If you use our on-site chatbot, we collect the information you type into the chat. Please note that we review and store these chatbot scripts and transcripts.

  • Lead Generation Forms: Information submitted via social media lead generation forms (e.g., job title, company name).

B. Information Collected Automatically

  • Device and Usage Data: IP address, browser type, operating system, and website navigation paths.

  • Cookies and Tracking Technologies: We utilize various tags, pixels, and tracking scripts (detailed in Section 4) to monitor website activity.

3. How We Use Your Information

We use the collected information for the following purposes:

  • To Provide and Improve Services: To respond to inquiries, manage accounts, and build digital solutions. We use analytics to understand user behavior so we can improve our website structure and cater better, more relevant content to our visitors.

  • For Marketing and Advertising: We use your data to deliver targeted advertisements across various platforms, measure ad effectiveness, and build marketing audiences.

  • For Email Marketing: If you explicitly opt into our email marketing, we will use your provided data to send you newsletters, insights, and promotional offers. You may unsubscribe at any time.

  • For Quality Assurance (Chatbot): We review chatbot scripts and transcripts to improve user experience, train our AI/support systems, and ensure accurate service delivery.

  • To Comply with Legal Obligations: To maintain regulatory compliance and enforce our terms.

4. Analytics, Advertising & Tracking Technologies

To optimize our digital presence and run effective advertising campaigns, we use Google Tag Manager to deploy and manage the following analytics and advertising tools:

  • Hotjar: We use Hotjar to better understand our users’ needs (e.g., how much time they spend on which pages, which links they choose to click) to optimize our website experience and content. Hotjar uses cookies to collect data on our users’ behavior and their devices.

  • Advertising Pixels (LinkedIn, Meta, TikTok, X): We have integrated tracking pixels from LinkedIn, Meta (Facebook/Instagram), TikTok, and X (formerly Twitter). These pixels allow us to:

    • Track conversions from our social media advertisements.

    • Retarget previous website visitors with tailored ads on these platforms.

    • Create “lookalike” or “matched” audiences to reach new professionals and businesses.

  • Opting Out: You can control how these platforms track you and deliver ads by adjusting your privacy settings directly on LinkedIn, Meta, TikTok, and X, or by rejecting non-essential cookies via our website’s cookie consent banner.

5. How We Share Your Information

We do not sell your personal data. We only share your information with:

  • Service Providers: Third-party vendors who assist with hosting, CRM, email marketing, and analytics (e.g., Hotjar, Google).

  • Advertising Partners: Platforms such as LinkedIn, Meta, TikTok, and X to facilitate targeted advertising.

  • Legal Authorities: When required by law or to protect our legal rights.

6. International Data Transfers

NovaLink Digital operates internationally, including in the UK, Hungary (EU), Australia, New Zealand, and the US. Your data may be transferred to and processed in countries outside of your home jurisdiction. We ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs), are in place to keep your data protected under applicable laws.

7. Your Privacy Rights by Region

Depending on where you reside, you have specific rights:

A. United Kingdom & European Union (UK GDPR & EU GDPR)

  • Coverage: This includes our operations in the UK and Hungary.

  • Rights: You have the right to access, rectify, or erase your personal data. You may restrict processing, object to data use for direct marketing (including profiling), and request data portability. We rely on your consent for advertising cookies/pixels and email marketing.

B. United States (CCPA/CPRA & State Laws)

  • You may request to know the specific data we have collected about you and request its deletion. Under California law, the use of our advertising pixels may be considered “sharing” for cross-context behavioral advertising. You have the right to opt out via our cookie banner.

C. Australia (Privacy Act 1988) & New Zealand (Privacy Act 2020)

  • You have the right to request access to and correction of your personal information. If you believe we have breached local privacy principles, you may file a complaint with us, and we will respond promptly.

8. Data Security and Retention

We use industry-standard security measures to protect your data. Chatbot transcripts, analytics data, and marketing data are retained only for as long as necessary to fulfill the purposes outlined in this policy, or until you withdraw your consent or request deletion.

9. Updates to This Privacy Policy

We may update this Privacy Policy periodically. The latest version will be indicated by an updated “Effective Date” at the top of this page.

10. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to update your email marketing preferences, please contact us at:

NovaLink Digital

Website: https://novalinkdigital.com

Email: info@novalinkdigital.com

Registered office address:
124 City Road, London, United Kingdom, EC1V 2NX