PPC

Ads that produce enquiries, not vanity metrics.

Google, Meta and paid search managed around commercial outcomes. Campaigns, landing pages, tracking and optimisation — so spend has somewhere useful to land.

  • Google Ads, Meta Ads and performance-focused paid search
  • Landing pages and tracking built with the campaigns
  • Optimised for enquiries, bookings and revenue — not clicks

If ads or tracking are broken today, use PPC SOS.

Paid media with somewhere to convert

Ads fail when the landing page, tracking or offer is an afterthought. We treat them as one system.

Campaigns with intent

Search and paid social structured around how people actually buy, not a spray of keywords and boosts.

Landing pages that match the ad

Dedicated pages for the offer, not a homepage that makes the visitor start again.

Tracking you can trust

Conversions, pixels and analytics set up so optimisation is based on real enquiries, not guesswork.

Ongoing optimisation

Budgets, creatives and queries reviewed against commercial results, not vanity metrics.

How a project actually starts

No bloated discovery theatre. We learn how the business runs, then we design around that.

  1. 1

    Book a free consultation

    Pick a time. 30 minutes on Google Meet or a call. We will look at the current setup and what needs to change.

  2. 2

    We map how the business actually runs

    Rules, tools, handoffs and the messy bits. The design follows the operation, not a generic product.

  3. 3

    You get a clear scope and quote

    What we would build, what we would not, timeline and a fixed sense of cost. No obligation to proceed.

  4. 4

    We build, connect and launch

    Hands-on delivery. You stay in the loop. The result should make the team faster, not give them another login to ignore.

Built for how businesses actually operate

Work that connects websites, systems and marketing.

Why Novalink

We manage performance-driven paid media across platforms, focusing on intent and efficiency. That sits next to the websites and systems we build — so the click, the page and the follow-up are designed together.

Impact

Your team and customers should feel a clear improvement in how digital is used across the business.

Agility

Secure, reliable systems engineered for growth and easy integration — not a rebuild every two years.

Compliance

Designed with accessibility, data protection and operational reality in mind from the start.

Frequently asked questions

Straight answers before you book the call.

Which platforms do you manage?

Google Ads, Meta Ads and paid search, with landing pages and conversion tracking as part of the work.

Do you build landing pages as well as run ads?

Yes. Campaigns, pages and tracking are treated as one system. Sending paid traffic to a weak homepage is usually the expensive option.

What budget do we need?

It depends on the market and the offer. The consultation is where we look at whether paid is even the right channel yet.

Is this the same as PPC SOS?

No. This is planned campaign work. If an account is paused, tracking is broken or spend is leaking today, use the PPC emergency service.

Want paid ads that pay for themselves?

Book a free 30-minute consultation. Bring your current account, or start from scratch. We will be direct about what is worth spending.

Book a free 30-minute consultation