Insights

Notes on systems, websites and how organisations actually work.

2025-12-13

Automating Manual Operational Tasks: A Practical Guide for Councils and Institutions

Across councils and public institutions, operational teams are under sustained pressure. Demand for services continues to rise, budgets remain constrained, and expectations around

2025-12-01

Contingency Planning in Digital Advertising

Preparing for the Inevitable, Not the Ideal Digital advertising is often planned around best-case scenarios: stable platforms, predictable performance, uninterrupted tracking, and

2025-11-28

Website Accessibility in 2026

Website Accessibility Today: What Users and Regulators Expect in the UK and US Website accessibility is no longer a specialist concern or a public-sector-only requirement. In the U

2025-11-14

When to Build a Custom CRM

When Is It Time to Build a Custom CRM, And Stop Paying to Bend Off-the-Shelf Systems Most organisations do not start with a custom CRM, and they should not. Ready-made platforms ar

2025-11-02

Is an AI Chatbot Worth It? A Practical Assessment for Organisations in 2025

AI chatbots have moved rapidly from novelty to expectation. In 2025, many organisations feel pressure to deploy one, often driven by competitors, vendors, or internal assumptions a

2025-10-28

Digital User Expectations: Past, Present and 2026

Digital user expectations did not change overnight. They evolved incrementally, shaped by years of exposure to improving interfaces, faster platforms, mobile-first design, and incr

2025-10-14

Should You Let Employees Use ChatGPT?

A Risk-Based, Evidence-Led Approach Generative AI tools such as ChatGPT are now a routine part of professional work. Large-scale studies published in 2024 confirm that employees ac

2025-10-01

Human Centred Systems – We Don’t Need to Give It All to AI

Designing Human-Centred Systems in an AI-Augmented World AI Should Augment Human Judgement, Not Replace It Artificial intelligence is rapidly embedding itself into organisational w

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